Goodtruce is an influencer marketing agency built for one category: adventure-cat gear. We place your product with creators who genuinely hike, fly and road-trip with their cats — then run the campaign end to end.
You don't get handed a spreadsheet of names and wished good luck. We source, negotiate, brief, produce, publish and report — and we own the number at the end of it.
We build and maintain a roster of creators who genuinely travel with their cats — not pet accounts that posted a harness once. Every profile is checked for audience authenticity, geography, purchase intent and how they actually handle the animal on camera.
Contracts, product seeding and shipping, shot lists, revision rounds, posting windows, usage rights and payment. One project manager, one shared tracker, one weekly update. You approve; we chase.
We decide what the content has to prove before anyone films. Escape-proof on a windy ridge? Fits under an airline seat? Cat actually stays calm? Then we build hooks, formats and angles around the objection that's costing you the sale.
Personalised outreach that creators actually reply to, then rate negotiation benchmarked against what this niche really pays — not generic influencer market averages. We protect your budget and the relationship at the same time.
Unique codes, UTM'd links and per-creator landing pages so you can see which post moved product, not just which one got likes. Reporting after every flight, plus a plain-English read on what to double down on.
We stay in touch with the roster between campaigns instead of cold-starting every brief. Over time that means faster yeses, better rates, and creators who'll take a second brief because the first one respected them.
"Pet influencer marketing" is not a category — it's four categories wearing one coat. Dog content, cat content, exotics and product-review content behave nothing alike. We picked the smallest, most underserved corner of it and went deep: adventure cats. Cats who hike, fly, van-life and road-trip with their owners.
Someone following an adventure-cat account has already accepted that cats can be harnessed, walked and travelled with. You're not paying to change a belief — you're paying to be the brand they buy.
Harnesses, carriers and backpacks are safety products. Buyers watch several videos before spending. Creator proof does work a product page can't.
There are hundreds of real accounts in this space, not millions. The whole map fits in one head — which means a right-fit shortlist in days, and no budget burned on a mismatch.
Cats don't take direction. Shoots run long, need patience, and go badly when the brief was written by someone who's only worked with dogs. Ours are written for the animal that's actually in the frame.
Nobody buys a $90 harness from a product photo. They buy it after watching a cat wear one for eleven minutes.
That's the whole thesis. Our job is to make sure the cat in that video is wearing yours.
A multi-niche agency has to learn your category on your money. We started here.
One category. One roster. One team that already knows the answer.
Good at breadth. Learning your category while the clock runs.
They buy reach across many categories at once, and they're good at it. But if adventure-cat gear is your entire business, depth in one category beats breadth across forty — every time, on the same budget.
You'll know what's happening, what it costs and what it produced at every stage.
A 30-minute call plus a short brief. We dig into your product, margins, best-selling SKU, the objection that kills conversions, past campaigns and what "working" would actually look like in revenue.
You get a shortlist with real numbers next to every name — audience breakdown, engagement, past brand work, proposed rate and why they fit. Plus the content angles we want each of them to test.
We contract, ship product, brief the creators, review drafts against the brief and schedule posting so the flight lands together instead of dribbling out over six weeks.
A read-out per creator: spend, output, engagement, code redemptions, revenue. Then a clear recommendation — who to re-sign, who to drop, what to put paid spend behind.
Brands get creators who convert. Creators get briefs that respect them and invoices that get paid on time. That's the whole trade.
Harnesses, carriers, backpacks, travel litter, leads, calming aids, cat-friendly stays and pet-travel services. If your buyer is someone who takes their cat out of the house, you're who we're built for.
Joining is free and non-exclusive. You keep every inbound deal you find yourself — we just add paid work on top, from brands who already want exactly what you make.
Straight answers, including the awkward one.
Ask it directly. We'd rather have an honest conversation than have you guess from a website.
Ask usTell us what you sell and what you want it to do. You'll get a straight answer on whether we can help — and if we can't, we'll say so.
Get a proposalFill this in and you'll hear back within one business day — with either an approach and a number, or an honest "we're not the right people for this."
The first reply contains an actual approach and an actual number, not a calendar link to another calendar link.
If your margins or product page won't support creator spend yet, we'd rather tell you than take the work.
Switch to "I'm a creator" and tell us about you and your cat. Same form, different queue.
We'll come back to you within one business day. If it's urgent, email campaign@goodtruce.com directly.
